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Billions scroll, like, and share every day, but only a select few Instagram accounts truly reign supreme as cultural touchpoints, shaping trends, inspiring millions. But who has the highest followers on Instagram?
This year, the platform is more competitive than ever, yet some celebrities, athletes, and brands continue to pull eye-popping follower numbers and engagement. Curious who commands the Instagram crown?
Let’s reveal the most-followed Instagram account in 2025 and the secrets behind its massive influence.
Top (20) Most-Followed on Instagram in 2025
While engagement and reach often outweigh raw follower numbers, knowing the Leading Instagram account in 2025 helps brands and creators identify trends, potential ambassadors, and strategies for audience growth.
From footballers to Hollywood celebrities and Instagram business accounts, these top profiles provide lessons in branding and content.
1.Instagram Official Account 694M Followers
The official Instagram account remains the top Instagram profile 2025 overall. Active since 2012, it shares platform updates, trending creator highlights, and meme-driven posts.
Its Instagram marketing strategy relies on promoting features and showcasing top Instagram influencer accounts, helping both brands and creators discover emerging trends.
2.Cristiano Ronaldo 654.9 M Followers
Cristiano leads the platform with 654.9M Followers. This Portuguese football legend is the most-followed person on Instagram. Ronaldo combines personal moments, football highlights, and brand partnerships (like his 2024 video with MrBeast).
His account demonstrates the power of Instagram athletes and sports stars in driving engagement and maintaining global influence.
3.Lionel Messi 506M Followers
Another football icon and the most-followed Instagram account in 2025, Messi’s feed balances sports content, lifestyle posts, and social responsibility messages.
By sharing bilingual captions and connecting with fans worldwide, Messi shows how Instagram celebrity accounts can achieve consistent growth.
4.Selena Gomez 417M Followers
Selena blends music, acting, and entrepreneurship on Instagram. Her Instagram influencer account promotes her beauty brand while also highlighting mental health advocacy.
As a person with the highest followers on Instagram, she exemplifies content strategies that mix personal authenticity with professional branding.
5.Kylie Jenner 393M Followers
A key figure in the Kardashian-Jenner empire, Kylie leverages Instagram to launch products, share lifestyle content, and maintain her personal brand.
Her Instagram business account illustrates how celebrities can merge personal branding with commercial success.
6.Dwayne “The Rock” Johnson 392M Followers
The Rock’s charisma and authenticity shine through workout posts, film promotions, and fan interactions. His content on his most-followed Instagram account in 2025 demonstrates entertainment and leverages lifestyle posts to maintain relevance and strong engagement.
7.Ariana Grande 374M Followers
Ariana’s feed combines music promotions, beauty collaborations, and behind-the-scenes content. She represents Instagram musicians and actors, using consistent aesthetics and curated visuals to retain loyal followers.
8.Kim Kardashian 355M Followers
A pioneer of influencer marketing, Kim promotes her brands like Skims, champions social causes, and remains culturally relevant. Her Kardashian-Jenner Instagram presence shows how strategic content keeps audiences engaged.
9.Beyoncé 310M Followers
Beyoncé has an Instagram account with the highest followers, blending music, philanthropy, and business ventures into a highly curated feed. Her profile is a masterclass in balancing the personal brand of famous Instagram people with professional content to inspire audiences.
10.Nike 304M Followers
Nike’s highest Instagram followers include athletes, fitness enthusiasts, and young audiences worldwide. This Instagram brand account shares motivational content, branded campaigns, and lifestyle imagery. Nike demonstrates how corporate accounts can achieve high Instagram engagement and influence, rivaling even celebrity profiles when paired with smart content strategies.
11.Khloé Kardashian 301M Followers
Khloé combines family life, lifestyle branding, and entrepreneurship. Her Instagram celebrity account demonstrates relatability and transparency, appealing to audiences invested in personal stories.
12.Justin Bieber 293M Followers
Justin blends personal insights with music updates, behind-the-scenes glimpses, and lifestyle content. His Instagram content strategy balances fan engagement with brand collaborations. Justin’s posts combine relatability and star power to maximize Instagram followers.
His most-followed Instagram account in 2025 demonstrates influencer marketing and social media growth techniques for global audiences.
13.Kendall Jenner 292M Followers
A fashion icon and brand collaborator, Kendall’s profile includes modeling campaigns, lifestyle posts, and behind-the-scenes content. She represents Instagram fashion and beauty brands and showcases high engagement through aesthetic consistency.
14.Taylor Swift 283M Followers
Taylor uses Instagram to share music easter eggs, live concerts, and personal moments. Her Instagram influencer account exemplifies how consistent content and storytelling create loyal communities worldwide.
15.National Geographic 281M Followers
National Geographic Instagram followers enjoy stunning photography, wildlife exploration, and cultural storytelling. As a leading Instagram photography account and Instagram brand account, NatGeo captivates its audience through visually rich, educational, and community-driven content, proving that brands can inspire and engage a global following just like celebrities.
16.Virat Kohli 270M Followers
The cricket star shares fitness inspiration, motivational posts, and brand partnerships. Kohli is a prime example of Instagram athletes and sports stars leveraging their personal brand for global reach. Virat’s Instagram emphasizes consistency in sports and lifestyle content to attract followers and make it the most-followed Instagram account in 2025.
17.Jennifer Lopez 251M Followers
J.Lo mixes glamorous photos, behind-the-scenes updates, and personal insights. Her account showcases how popular Instagram stars blend aspiration with relatability to retain audiences. Jennifer’s posts engage fans with lifestyle content and event updates, boosting Instagram reach.
18.Nicki Minaj 228M Followers
Nicki’s feed includes performance updates, professional milestones, and glimpses of daily life. She demonstrates the importance of connecting with loyal fan bases while maintaining an Instagram engagement rate.
19.Neymar Jr 224M Followers
Neymar combines football highlights, personal moments, and luxury lifestyle content. His high Instagram follower growth and engagement reflect global appeal and influencer power. Neymar has the highest followers on Instagram in 2025, merging sports updates with personal branding to grow engagement.
20.Kourtney Kardashian 222M Followers
Kourtney shares lifestyle, family, and brand content. As the most-followed Instagram account in 2025, she highlights how niche content and authenticity maintain relevance even with lower engagement rates.
Top (84) Instagram Accounts (Summary Table)
| Rank | Account | Followers | Following |
| 1 | Instagram Official Account | 694,000,000 | 225 |
| 2 | Cristiano Ronaldo | 654,000,000 | 605 |
| 3 | Lionel Messi | 506,000,000 | 349 |
| 4 | Selena Gomez | 417,000,000 | 348 |
| 5 | Kylie Jenner | 393,000,000 | 122 |
| 6 | Dwayne “The Rock” Johnson | 392,000,000 | 181 |
| 7 | Ariana Grande | 374,000,000 | 969 |
| 8 | Kim Kardashian | 355,000,000 | 344 |
| 9 | Beyoncé | 310,000,000 | 1 |
| 10 | Nike | 304,000,000 | 234 |
| 11 | Khloé Kardashian | 301,000,000 | 142 |
| 12 | Justin Bieber | 293,000,000 | 894 |
| 13 | Kendall Jenner | 292,000,000 | 264 |
| 14 | Taylor Swift | 283,000,000 | 0 |
| 15 | National Geographic | 281,000,000 | 170 |
| 16 | Virat Kohli | 270,000,000 | 281 |
| 17 | Jennifer Lopez | 251,000,000 | 1,808 |
| 18 | Nicki Minaj | 228,000,000 | 3,483 |
| 19 | Neymar Jr | 224,000,000 | 1,919 |
| 20 | Kourtney Kardashian | 222,000,000 | 163 |
| 21 | Barbie | 220,513,104 | 702 |
| 22 | Miley Cyrus | 212,136,152 | 0 |
| 23 | Katy Perry | 203,016,047 | 818 |
| 24 | Zendaya | 177,592,802 | 0 |
| 25 | Real Madrid C.F. | 177,471,466 | 61 |
| 26 | Kevin Hart | 176,630,411 | 1,192 |
| 27 | Cardi B | 163,488,819 | 3,483 |
| 28 | Unknown/“👑” | 158,851,765 | 429 |
| 29 | Rihanna (badgalriri) | 149,373,263 | 1,664 |
| 30 | Unknown/BROWN | 144,381,958 | 1 |
| 31 | FC Barcelona | 143,574,473 | 103 |
| 32 | Drake (champagnepapi) | 142,320,587 | 3,472 |
| 33 | Ellen DeGeneres | 135,579,428 | 419 |
| 34 | Kylian Mbappé | 125,690,569 | 475 |
| 35 | Billie Eilish | 124,943,430 | 0 |
| 36 | UEFA Champions League | 121,120,987 | 510 |
| 37 | Gal Gadot | 107,476,185 | 1,284 |
| 38 | Narendra Modi | 96,501,673 | 0 |
| 39 | NASA | 96,311,245 | 80 |
| 40 | Shraddha | 93,884,499 | 891 |
| 41 | Shakira | 93,117,651 | 194 |
| 42 | Priyanka Chopra | 92,580,638 | 592 |
| 43 | NBA | 90,852,900 | 1,274 |
| 44 | Snoop Dogg | 88,542,299 | 7,490 |
| 45 | David Beckham | 88,268,735 | 651 |
| 46 | Unknown/J | 88,120,652 | 0 |
| 47 | Dua Lipa | 88,084,099 | 5 |
| 48 | Alia Bhatt | 86,534,147 | 529 |
| 49 | Rosé | 84,560,731 | 0 |
| 50 | Katrina Kaif | 80,118,940 | 597 |
| 51 | Deepika Padukone | 80,024,231 | 217 |
| 52 | Jisoo | 79,949,346 | 0 |
| 53 | Khaby Lame | 79,625,393 | 969 |
| 54 | The Weeknd (Abel) | 78,414,277 | 9 |
| 55 | Premier League | 78,403,667 | 38 |
| 56 | Neha Kakkar | 78,079,892 | 0 |
| 57 | Victoria’s Secret | 77,992,147 | 217 |
| 58 | Ronaldinho | 77,706,626 | 559 |
| 59 | Unknown/“433” | 77,460,829 | 4,266 |
| 60 | MrBeast | 77,400,952 | 733 |
| 61 | BTS Official | 77,391,251 | 11 |
| 62 | Raffi Ahmad & Nagita Slavina | 76,702,414 | 7,500 |
| 63 | Gigi Hadid | 76,398,091 | 1,590 |
| 64 | Karim Benzema | 75,656,845 | 63 |
| 65 | Emma Watson | 72,936,602 | 121 |
| 66 | Justin Timberlake | 72,094,969 | 1,387 |
| 67 | Jacqueline Fernandez | 71,187,352 | 1,311 |
| 68 | Karol G | 71,027,795 | 1,882 |
| 69 | Urvashi Rautela | 70,947,899 | 74 |
| 70 | Salman Khan | 70,926,270 | 44 |
| 71 | Shawn Mendes | 70,659,027 | 1,668 |
| 72 | Georgina Rodríguez | 70,195,661 | 1,143 |
| 73 | Will Smith | 69,725,226 | 299 |
| 74 | Anushka Sharma | 69,345,237 | 663 |
| 75 | V | 69,270,382 | 7 |
| 76 | Marcelo Vieira | 68,810,520 | 2,904 |
| 77 | Jolly Mishra | 66,698,891 | 7 |
| 78 | Sergio Ramos | 66,649,602 | 2,018 |
| 79 | Mohamed Salah | 65,932,587 | 239 |
| 80 | Paris Saint-Germain | 65,304,162 | 173 |
| 81 | Paul Pogba | 64,669,481 | 305 |
| 82 | Manchester United | 64,646,092 | 146 |
| 83 | Maluma | 64,434,916 | 268 |
| 84 | Marvel Entertainment | 64,386,400 | 0 |
Wrapping-Up
Our article on “Who has the highest Instagram followers” demonstrates the global influence of celebrities, athletes, and leading brands. Their massive follower counts highlight not only popularity but also the impact of strategic content, authenticity, and engagement with audiences worldwide.
Which Instagram account do you follow the most, and why? Were you surprised by the most popular Instagram users in 2025? Do you think athletes or musicians gain more followers on Instagram? Why? Which brand account do you find most inspiring or creative? Are there any top accounts you think are overrated in terms of followers?
Join the conversation! Share your favorite most-followed Instagram account in 2025 and tell us why you follow them.
Who are the top 2 on Instagram?
Cristiano Ronaldo has 654.9M followers.
Who is the world’s No. 1 on Instagram?
Instagram’s official account has 694M followers.
Who has 1 billion followers on Instagram?
No account has reached 1 billion followers yet.
Who has the most followers on Instagram in India?
Virat Kohli has 270M followers.
Why does Selena Gomez have the most followers?
Selena Gomez has 417M followers due to her blend of music, acting, entrepreneurship, personal authenticity, and brand promotion.
