How to Add a “Book Now” Button on Instagram? (Comprehensive Guide in 2025)

How to connect third-party booking platforms like Booksy or Fresha to Instagram

Have you ever desired your potential customers on Instagram to book your services with a single, simple click? In today’s fast-paced world, the days of customers having to navigate to another website or search for your contact number to book an appointment are over.

This item is exactly what you need If you’re looking for a way to boost your bookings and make your services incredibly accessible to your clients.

Below, we’ll show you how to transform your business by learning “How to Add Book Now Button on Instagram?” and simplifying the booking process for your customers. Let’s go beyond it!

Step-by-Step Guide to Add the “Book Now” Button to Instagram

To add a Book Now button on Instagram for your profile, you first must ensure your profile is a Business Account or a Creator Account. This feature isn’t available for personal accounts.

1. Convert Your Account to a Business or Creator Account

· Log in to your Instagram account and Go to your profile.

· Go to Settings, Tap the three horizontal lines in the top right corner and select “Settings and privacy.”

· Choose Account Type by Scrolling down and selecting “Account type and tools.”

· Tap “Switch to professional account” and follow the instructions. Choose your business category and enter your contact information. This is a crucial step for setting up an Instagram business profile.

How to set up the Book Now button on Instagram step-by-step in 2025

2. Choose a Booking Partner

Instagram doesn’t have a built-in booking feature; you need to use a third-party booking platform that integrates with Instagram. Some of these platforms include:

· Booksy

· Schedulista

· Goldie

· Acuity Scheduling

· Vagaro

· Setmore

· Fresha

You must sign up for one of these platforms and set up your calendar and services. After setting up your account on the booking platform, they’ll provide you with a dedicated booking link. These platforms are essential for booking an appointment on Instagram. Also, this partnership allows you to easily add a Book Now button on Instagram for your services.

3. Connect the Booking Platform to Instagram

After activating your business account and choosing a booking platform, follow these steps to Add Book Now button on Instagram:

1. Go to your Instagram profile: Tap “Edit Profile.”>Go to “Contact Options.”>Tap “Add an action button.”>Select the “Book Now” button.

2. Choose your booking platform: Instagram will display a list of supported platforms. Select your booking platform from this list. You are establishing the Link Instagram to booking software at this stage.

3. Log in or connect: You’ll be redirected to your booking platform’s login or connection page. Log in with your credentials to connect your Instagram account to the booking platform.

4. Confirm and save: The “Book Now” button will be added to your profile once the connection is successful.

Steps to convert a personal Instagram profile to a Business Account

4. Promote Your “Book Now” Button

Simply adding the button isn’t enough. You need to inform your customers about its existence:

· Announce it in Stories and Posts: Tell your followers they can now easily book appointments directly from your profile. This is part of your Instagram marketing strategies that help increase sales through Instagram.

· Create a Highlight: Create a highlight in your Stories that explains the booking process and directs users to the “Book Now” button.

· Mention it in your Bio: Add a Call to Action, encouraging users to tap the “Book Now” button to make reservations.

Why Can’t You Add the “Book Now” Button? (Reason & Solution)

Now that you have all the details to add to the Book Now Button on Instagram, you might encounter issues sometimes. Here are some common reasons and their solutions, which will help you in Troubleshooting Instagram features:

Add Book Now button on Instagram profile to boost online bookings

· Your Account Is Not a Business or Creator Account

ProblemSolution
Instagram doesn’t allow regular users to add action buttons.Switch your account to a “Professional Account” (Business or Creator).

· You’re Using an Unsupported Booking Platform

ProblemSolution
Instagram only integrates with specific booking platforms.Make sure your online booking platform is on Instagram’s official partner list. If not, you must switch to one of the supported platforms to utilize Instagram’s direct booking options.

· The Instagram-Booking Platform Connection Is Not Set Up Correctly

ProblemSolution

An error might have occurred during the connection or login process to the booking platform via Instagram.

1. Disconnect and reconnect: Go to “Edit Profile” > “Contact Options” > “Action buttons” and remove the “Book Now” button. Then, repeat the steps to add it from the beginning. This process will guide you on How to set up Instagram booking correctly and attempt to add the Book Now button on Instagram again.

2. Clear Instagram’s cache: Go to your phone’s settings, find “Apps,” locate Instagram, and clear its cache.

3. Ensure a stable internet connection: An unstable connection can disrupt the connection process.

· Your Instagram or Booking Platform Software Is Outdated

ProblemSolution
Older software versions may contain bugs or lack support for new features.Ensure your Instagram and booking platform apps (if you’re using a mobile application) are updated to the latest version. This is one of the best practices for Instagram business accounts.

· Issues with Contact Information in the Business Account

ProblemSolution
Sometimes, incorrectly completed contact information in your Instagram business account can prevent action buttons from being added.Go to “Edit Profile” and ensure all contact information (email, phone number, address) is correctly entered and verified.

Creative ways to promote your Instagram Book Now button with stories and highlights

· Regional or Business Type Restrictions

ProblemSolution
In rare cases, this feature might not be available due to geographical restrictions or specific business types.Contact Instagram or your booking platform’s support to inquire about such limitations. This method helps you Optimize Instagram for customer service and resolve issues.

· Temporary System Errors

ProblemSolution
Occasionally, temporary issues with Instagram or the booking platform’s servers can prevent proper functionality.Wait a few hours and try again. These types of problems usually resolve themselves.

By reviewing these tips and following the troubleshooting steps, you can resolve your issue and successfully add the Book Now button on Instagram to your profile. These functionalities are among the most important Instagram features for businesses and greatly facilitate social media appointment scheduling for Instagram for small businesses.

Troubleshooting: Why Book Now button doesn’t appear on Instagram and how to fix it

Conclusion

In this article, we’ve extensively covered Customer engagement on Instagram by learning “How to add a Book Now button on Instagram?” Instagram is no longer just a place for sharing moments; it’s a powerful business tool that can help you make your business more accessible and efficient.

With this feature, you’re taking a big step towards improving the user experience and directly contributing to increasing your conversion rates and revenue.

Ready to see your business thrive on Instagram? The “Book Now” button isn’t just a feature; it’s your direct link to more clients! Have you ever doubted how a single click could transform your online bookings? It’s time to leverage this powerful tool and watch your business grow! What’s stopping you from taking this step today?

How to display a “Book Now” button on Instagram?

Switch to a business account>Connect to a booking service>Add a “Book Now” button.

How do I add a “Shop Now” link to my Instagram story?

Create a story>Add content>Use the link sticker>Share your story

Why is my Instagram not eligible for shopping?

Several reasons may be affected, such as account type, policy compliance, product catalogue, and region restrictions.

Is there a fee for using the “Book Now” feature? 

While adding the button is free, some third-party booking services may charge fees.

What types of businesses can benefit from the “Book Now” button? 

Service-oriented businesses such as salons, spas, fitness trainers, and consultants can significantly benefit from this feature to streamline appointment bookings.

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