Oninsta 
Instagram Highlights are the first thing visitors notice on your profile, and what they see (or don’t see) can make or break their decision to follow, explore, or buy from you.
That’s why you need to use creative ideas for Instagram Highlights because, without a clear strategy for organizing them, you risk losing sales, missing opportunities to build trust, and receiving endless repetitive direct messages.
Discover 10 top plans that will turn your profile into a sales-driving, trust-building machine; no extra effort is required.
(10) Creative Instagram Highlight Ideas for Your Business
When used strategically, highlights can instantly attract new visitors, answer common questions, showcase your top offerings, and increase engagement, all while keeping your profile clean and organized.
These 10 tips that we prepared will help you make a lasting impression and turn profile views into real connections.
1. Share Your Brand’s Origin Story
Let your audience in on your story. While your Instagram bio gives users a quick overview, it’s limited in space. Highlights give you the freedom to build a deeper connection with new visitors.
- What should be featured in your “About Us” Highlight?
- Who are you and what your business is about?
- Why did you start your brand?
- The mission or values behind your work
- What followers can expect from your content?
2. Post a Pricing Menu or Service Guide
If you offer services like salon treatments, food, or custom products, your followers are likely asking, “What’s the cost?” Save them the trouble of searching by creating a Highlight specifically for pricing, offerings, and availability.
For example, a nail artist might showcase their service list, walk clients through the booking process, and clearly outline policies.
These innovative Instagram highlight strategies eliminate confusion and save time:
- A complete list of your services or product showcases with prices
- How does your process work? (booking, turnaround time, etc.)
- What’s included in each service
- Business hours and location (if applicable)
- Policies related to pricing
- Benefits:
- Reduces repetitive DMs
- It gives you a quick link to share with potential clients
- Establishes professionalism and transparency
3. Create Highlights for Products or Collections
Make it easy for followers to explore your offers without having to scroll endlessly through your feed. Group your products or services by category and use Highlights to showcase them.
Take a cue from brands like @wearetala as a sample for branding through Instagram Highlights.
- Must have details in product/category Highlights:
- Descriptions of each item
- Available sizes, colors, and variations
- Benefits or features of each product
- stock updates
- Launch dates or countdowns for new drops
- Examples of Highlighted names include “Summer ’25,” “New Arrivals,” “Bestsellers,” or “Gift Ideas.”
4. Build a Q&A, or Instagram Highlights FAQs
Use Instagram’s “Question” sticker to your advantage by turning responses into lasting content. This FAQ-style Highlight can cover anything from general industry tips to product-specific inquiries.
You’re constantly answering the same questions in DMs, so why not turn them into evergreen content and use them as creative ideas for Instagram Highlights?
- How to create an FAQ Highlight?
- Use Instagram’s “Question” sticker to collect audience questions
- Record or design responses in Stories
- Save those Stories in a dedicated Highlight
- Great questions to answer:
- Do you ship internationally?
- Is your product cruelty-free or vegan?
- Can I use this if I have sensitive skin?
- How do I place an order?
- What’s your return policy?
- Why it works?
- Empowers followers to find answers without waiting
- Establishes you as knowledgeable and trustworthy
- It saves you time on customer support
5. Highlight Reviews and Customer Testimonials
Nothing sells like social proof. Future customers want reassurance that your product or service delivers. A Highlight dedicated to customer reviews or success stories does just that.
- Key Points to Cover in a Testimonial Highlight?
- Screenshots of positive messages or DMs
- Video reviews or unboxings from happy customers
- Tagged posts from clients using your product
- Before-and-after photos
- Written reviews from your website or Google
- Why does this matter?
- Shows your audience that others love your brand
- Builds trust and credibility
- It helps new customers feel more secure about buying from you
6. A Peek Behind the Curtain
Create a ” Behind the Scenes ” highlight to give your audience a glimpse of what happens beyond the polished posts.
This engaging highlight theme fosters transparency and trust, enabling people to feel more connected to your brand on a personal level.
- Items to Showcase:
- Office hours or workspace snapshots
- Sneak peeks of product development
- Day-in-the-life of team members
- Fun team activities or casual moments
7. Offer Tutorials
Turn your profile into a knowledge hub by saving helpful tutorials and how-to guides as Highlights. This will showcase your expertise and empower your audience to use your product or service effectively.
- Great for:
- Step-by-step product usage videos
- Quick tips or hacks
- Feature deep-dives
- FAQ tutorials (like “How to order,” “How to book”)
8. Showcase Events
Are you hosting events such as launches, pop-ups, or webinars? Save the buzz in an Events Highlight. Utilize these creative items to boost excitement and showcase the energy behind your brand.
- What to show?
- Recaps from recent events
- Sneak peeks into event setups
- Details of upcoming events
9. Launch Fun Challenges
Boost Instagram engagement with interactive Challenges that encourage your audience to participate. To keep momentum, add rules, examples, and winners to your Highlight.
- You could try:
- Photo or video contests
- Hashtag campaigns
- Seasonal or themed challenges
- Offering rewards for entries
10. Feature Inspiring Quotes
Use quotes to reflect your brand’s personality or share positive vibes that resonate with your audience. Visual branding posts can add character and boost engagement.
- Types of Quotes to Post:
- Motivational or inspirational quotes
- Industry-related sayings
- Humorous lines aligned with your tone
- Customer-submitted favorites
Ending Remarks
Highlights on Instagram are more than just a storage space for old stories; they’re powerful tools to boost your brand, engage your audience, and turn visitors into loyal customers. Using these 10 clever schemes, you can effectively showcase your offerings, build trust, and share valuable insights.
Which of these Creative Ideas for Instagram Highlights for customer engagement? Have you used any of these strategies before? How did they work for you? Please share your best strategy in the comments, and let’s see how you’re making your profile work harder for your brand.
How to make incredible Instagram Highlights?
Strategically showcase your brand story, services, and customer testimonials to capture attention.
What to put in highlights on Instagram?
Display key information, such as pricing, product features, and behind-the-scenes content, to engage your followers.
Which highlight is best for Instagram?
Customer reviews and product highlights build trust and encourage conversions.
How do I customize my Highlights?
Design custom covers and organize them by categories that align with your brand’s vibe.
What are the ways to engage your customers with Highlights on Instagram?
Utilize interactive content, feature customer success stories, and offer a glimpse into your brand’s inner workings.
